KARACHI: The University of Karachi (KU) has launched a new four-year BS degree program in Digital Media Marketing, ARY News reported.

The University of Karachi is offering admissions for a new 4-year BS in Digital Media Marketing for 2024.

Launched by Vice Chancellor Dr. Khalid Mahmood Iraqi, the program aims to equip students with global tech skills.

Dr. Iraqi highlighted KU’s commitment to new programs, including Poultry Science, Public Health, and more.

Bachelor’s degree holders can now also apply for the BS in Digital Media Marketing.

Dr. Asmat Ara noted that KU is the first public university in Pakistan to offer this degree.

Dr. Asif Iqbal praised the program and encouraged students to adapt to the evolving digital landscape.